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Sinopse
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
Ficha técnica
- Categoria
- Business & Economics
- Formato
- physical
- Páginas
- 336
- Editora
- John Wiley & Sons
- ISBN
- 9781118961025
Perguntas frequentes
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"The Lean Product Playbook", de Dan Olsen, ainda não recebeu notas no Lendo. Acompanhe a página para ver as próximas avaliações.
Quem escreveu "The Lean Product Playbook"?+
"The Lean Product Playbook" foi escrito por Dan Olsen.
Qual é o gênero de "The Lean Product Playbook"?+
"The Lean Product Playbook" é classificado como Business & Economics, de Dan Olsen.
Quantas páginas tem "The Lean Product Playbook"?+
A edição de "The Lean Product Playbook" registrada no Lendo tem 336 páginas.
Em qual formato "The Lean Product Playbook" está disponível?+
Os leitores do Lendo registraram "The Lean Product Playbook" no formato physical.
Qual é a editora de "The Lean Product Playbook"?+
"The Lean Product Playbook" foi publicado pela editora John Wiley & Sons.
Qual é o ISBN de "The Lean Product Playbook"?+
O ISBN de "The Lean Product Playbook" é 9781118961025.